Project Overview
A.I.D.A
To put it very very simply. Every effective advertisement does 4 things
It creates ATTENTION, INTEREST, DESIRE AND
ACTION!
Here are a few things that make ads effective.
1. Simplicity
2. Clarity & Concise explanations.
3. Creativity strengthens the brand
4. It speaks to your target audience
5. It has some call to action
5 Second Test
An advertisement has to pass the "5-second test" to make an impression on your
audience. In order of importance are these elements:
1) Headline / caption / title / slogan at top 1/3 of page.
2) Company name / logo
3) Contact Info for call to action
4) Graphics
5) Text - not too much
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